Aisle in a grocery store with shelves stocked with various candies and snacks; sign overhead indicates section 16 with categories like chocolate, sweets, biscuits, cereal bars.

make marketing better

my story

As a lifelong marketer with over 16 years’ experience building brands all over the world, I’ve seen it all. The Good. The Bad and the downright Ugly.

Yet I believe Marketing is a force for good. In the right hands it can change the world. In the wrong ones, it can break entire societies.

This is why my mission is simple. I have dedicated the rest of my career to nurture the thing I love most - Marketing.

My name is James and my mission is to:

MAKE MARKETING BETTER.

my approach

Stacks of cardboard boxes labeled with various marketing roles such as 'Innovation expert', 'Media planning', 'Fractional CMO', 'Packaging expert', and 'Social media expert'. The boxes are arranged on a table against a blurred background, with the text 'The current consulting model is fragmented...' at the top

Let’s be honest. There are plenty of consultants and fractional CMO’s out there. The challenge however is that every expert usually stays in their box.

One might be an expert on packaging, another on P&L management. There might be others who can write a great strategy but have little experience or ability to help you implement it.

Some are exceptionally talented but struggle to communicate their recommendations simply and clearly. Especially when dealing with non-marketers.

There are even those who simply do it as a side-gig whilst focusing on family, a steady job or lifestyle instead.

This leaves you frustrated and it usually leaves you with only a fraction of your wider problem fixed.

James Deysel doing a public speaking event about Marketing. James Deysel is dressed in a hoodie and is on stage, smiling.

This is where my approach differs. I am here to make marketing better and to make it work for you.

That means whether you are a marketing professional that needs to go deep and solve complex marketing problems or whether you are a non-marketer who just needs a bit of help with the basics.

I serve all.

Marketers and non-marketers alike.

It’s a democratisation of the marketing discipline tailor made to fit YOUR marketing problem.

I am your one-stop solution for all marketing problems, great and small.

my services

As a lifelong marketer with over 16 years’ experience across multiple markets, I offer a wide variety of technical marketing services for as short or as long as you need.

Whether you are a marketer in need of deep technical expertise or whether you’re a financial advisor who just wants to get a bit better at LinkedIn - I can help you.

My mission is to MAKE MARKETING BETTER and to do this wherever the need arises.

I can help you with a wide variety of technical marketing work including:
Brand strategy, portfolio strategy, media planning, NPD & innovation, pack design, creative strategy, team management, getting the best out of your agency or if you’re agency side, how to deliver winning work to your clients.
I can also help you understand how to win with retailers and how the entire FMCG machine works.
Let me know what you need and I’ll help you find a solution.
Sometimes you are almost there but you just need a fresh pair of eyes to look at things from a different perspective.
I can help with that and give you an honest, objective view.
There are two ways to learn:
1.) The hard way - Ignore all advice and make all the mistakes yourself.
2.) The easy way - Learn from others and avoid the mistakes in the first place.
Whether client-side or agency-side, I can help upskill you and help you get the edge.
This can be as simple as a lunch-and-learn or a full training course.
The solution is tailored to your needs.
I love what I do and I love this industry. I advocate for it in everything I do.
So if you want an honest voice that can speak truth on a panel or a keynote, then I’m your guy.
Whether you’re a large corporate, a SME, a brand owner or simply and individual who wants to use LinkedIn more effectively but you don’t know where to begin - I can help.
LinkedIn is one of the most underrated marketing channels for individuals and businesses alike.
With over 8 766 hours of LinkedIn experience under my belt, I have learnt to leverage this platform to build an entire business. You can too.
I also offer a full-service LinkedIn management plan to help you find your feet. Getting started can be the hardest part, I make it easy.
Sometimes finding the right agency partner can be hard and time consuming.
If you are looking and you don’t know where to begin, I can help connect you to trusted partners I personally vouch for that will deliver the goods.
We all need a mentor. Mentors can get us unstuck. They can challenge us, encourage us and inspire us.
So if you, or someone in your team, need some guidance on how to become a bit better at marketing. I can help.

Tell me how I can help you

book a chat

Whatever your marketing need, great or small, get in touch and let’s chat. Just drop your details in the form and let me help make marketing better for you.